Apple Reduces Prices Of All iPhones Currently Available In Malaysia

Apple has updated its online store with new, reduced prices for the entire iPhone lineup in Malaysia, and it’s quite impressive. It looks like significant price cuts have been made, with drops going as much as RM450 on some models.
There are currently 10 models of the iPhone currently available in Malaysia, ranging from the entry level iPhone SE to the iPhone 7s Plus. The iPhone SE has received the smallest drop in price, going from RM1949 to RM1749. Admittedly because it’s already the most reasonably priced iPhone being sold.
On the other hand, last year’s iPhone 7 and iPhone 7 Plus models have all seen their prices reduced by RM450. The iPhone 7 32GB is now only RM2749; while the still impressive iPhone 7 Plus 128GB has gone from RM4299 to RM3849.

Apple traditionally reduces the prices of current iPhone models when a new model is announced. This time around, these price cuts are significant considering that Apple may sell the upcoming iPhone 8 at a slightly higher starting price than before. That’s because all 2017 iPhone models start with 64GB of storage – double that from last year’s models.
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Fast Charge Finally Makes Debut on iPhone 8 and iPhone X

Apple may have introduced fancy wireless charging on the new iPhone 8, iPhone 8 Plus, and iPhone X, but Apple has quietly slipped in something way more important: fast charge.
This revelation was not made anywhere during the two-hour long announcement of the new iPhones, but they appear on the Tech Specs page for each iPhone model. Interestingly, while their battery capacities are almost certainly different from each other, Apple is stating that the new iPhone models will charge from zero to 50% in 30 minutes. It is of course an approximation, and real world speeds will differ.

Because there is no information on the exact battery capacity, it is unfair to compare the charging speed to that on Android devices, where fast charging has been around for some time now. The fine print on the tech specs page also does not mention the voltage of the charger.
Nevertheless, all three iPhone models supporting fast charge is definitely one of the biggest announcements Apple did not make today. It may not sound as fancy as wireless charging, but it definitely addresses a daily pain point of smartphone users.
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Apple Unveils The Six-core A11 Bionic SoC; Significantly More Powerful Than A10 Fusion

Apple has unveiled a new mobile processor called the A11 Bionic. The company claims the A11 Bionic chip to be the most powerful processor ever to be implemented into a smartphone. Speaking of which, this mobile SoC will, of course, be featured on Apple’s recently announced iPhone 8, iPhone 8 Plus and the iPhone X.
Apple’s A11 Bionic chip is a six-core processor that features two “performance” cores and four “high-efficiency” cores. When compared against the older A10 Fusion SoC, Apple’s new A11 Bionic processor has 25% better performance on its performance cores and also 70% greater performance on its high-efficiency cores.

Another interesting feature of the A11 Bionic processor is that it comes equipped with Apple’s new custom-designed GPU. Apple claims that the GPU on this SoC is 30% faster than that found on the older A10 Fusion Chip. That said, despite being more powerful, the new Apple-made GPU actually consumes less power compared to the GPU on the A10 – now that’s impressive.
The addition of Apple’s new GPU also means that the company’s newly announced iPhones will be a lot “smarter” at rapid computational tasks like machine learning and facial recognition. Another notable technology found inside the A11 Bionic Chip is an in-house built ISP, which according to Apple, boasts faster low-light focus, improved pixel processor, and the addition of a hardware multiband noise reduction.

Regardless, it’ll be interesting to see just how well Apple’s new six-core A11 Bionic SoC will stack up against Qualcomm’s top-of-the-line Snapdragon 835 mobile processor. That aside, do check the other announcements that were made during Apple’s keynote here.
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Apple AirPower: A Central Wireless Charger For Your Apple Devices, Coming Next Year

So, the rumors were on point: the new Apple iPhone 8, iPhone 8 Plus, and iPhone X are equipped with wireless charging capability. Naturally, Apple has come out with a new product to support the new feature in the form of AirPower.
The new Apple AirPower is generally a first-party wireless charger with large enough area to charge three devices at once. Aside from the new trio of iPhones, it also can be used with the equally new Apple Watch Series 3 and the optional wireless charging case that Apple has crafted for its AirPods wireless earbuds.

Just like with iPhone 8 and iPhone X, Apple has worked together with Wireless Power Consortium so that its AirPower wireless charger meets the Qi wireless charging standard. Additionally, the power status for all devices placed on AirPower can be seen on iPhone’s screen while charging takes place.
However, the new Apple AirPower will only be available in 2018. Nevertheless, that also means there are still plenty of times to save up the cash to get your hands on the charger.
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iPhone 8 and 8 Plus Are Official: Featuring Glass Back Design and Plenty of New Hardware

Apple has announced new set of iPhone today at its media event just moments ago which was held for the time ever at the brand new Steve Job Theater, located at the company’s equally new campus. As rumored for so long, the new models are called iPhone 8 and iPhone 8 Plus.
While the design might looked rather similar to their predecessors, Apple stated that both devices actually featured new glass back design. Not only that, the iPhone 8 and iPhone 8 Plus also come with new 4.7-inch and 5.5-inch Retina display respectively.
They clearly are not being new just for the sake of being new as both devices are powered by fresh new processor in the form of A11 Bionic. iPhone 8 and iPhone 8 Plus also support wireless charging and compatible with Qi wireless chargers.
The arrival of iPhone 8 and iPhone 8 also marks the arrival of much higher base internal storage for iPhone family at 64GB. Alternatively, they can be obtained with 256GB storage as well.
Starting at USD 699, both devices can be pre-ordered in selected market standard on 15 September before they are made available to users starting from 22 September. Unfortunately, their availability as well as pricing in Malaysia is not yet known at the moment.
Of course, iPhone 8 and iPhone 8 Plus are not the only new smartphones that were revealed at Apple event tonight: there’s also the much anticipated iPhone X. Check out our subsequent report on the other new iPhone right here.
Developing…
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Apple TV 4K Announced With HDR Support

Apple just announced a new entry to their Apple TV lineup with the introduction of the Apple TV 4K. The new Apple TV 4K brings high-resolution videos for customers with 4K displays in their living room,
The new Apple TV 4K supports HDR10 and Dolby Vision for High Dynamic Range (HDR) when connected to supported displays such as from LG and Acer. Running in the Apple TV 4K is the Apple A10X, the same processor as the one in the Apple iPad Pro.

With the new chip, Apples claims the Apple TV 4K has 2X CPU performance and 4X GPU performance than the previous generation. This gives it enough CPU and GPU power to play intensive 3D games on the large screen.
A game that Apple shared during the keynote running on the Apple TV 4K was Sky from That Game Company. The game was controlled with only the redesigned Siri remote and looks great on 4K display. It is also connected to other players around the world thanks to the WiFi connectivity in the Apple TV 4K.

Another feature that Apple shared is HomeKit connectivity, with the Apple TV 4K as the communications hub for the connected house.
Content is king, and the Apple TV 4K will not disappoint as Apple has been speaking to Hollywood studios to bring their 4K and HDR titles to iTunes. Apple also said that the pricing for the new titles will be the same as current HD movies on iTunes. Plus, they will be upgrading any HD video purchased previously to the new 4K HDR videos at no extra charge automatically.

Also coming soon are 4K content from both Netflix and Amazon on Apple TV 4K this coming quarter.
The new Apple TV 4K will be available from September 15 on wards for US$ 179 or RM 999 for the 32GB model and US$ 199 or RM 1,099 for the 64GB model. It will join the current generation Apple TV at the Apple online store.

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Apple Unleashes iPhone X, “The Future of Smartphones”

Ten years later, Apple is aiming to reinvent the future of smartphones once more. The iPhone X is here, and Apple is calling it “the biggest leap since the iPhone”.
The iPhone X marks a momentous moment for Apple, the company that changed the entire industry – and the company is aiming to do just that once more. The iPhone X (pronounced iPhone Ten) appears to have been the focus all along, with a completely new design.
Featuring a new bezel-less display, the iPhone X also features the first OLED display fitted on an iPhone. There is, however, a notch at the top of the screen, where the speaker grille, front camera, as well as the various sensors are housed.

The display has also been further upgraded – it’s not just any Retina display, but a Super Retina display, supercharged with HDR and True Tone technology for what may be one of the best smartphone displays around. The iPhone X packs resolution of 2436 x 1125 for a pixel density of 458ppi.
The removal of the iconic Home button marks further expansion for iOS swipe gestures: a swipe from the bottom of the screen – regardless if you’re in an app – brings you back to the home screen.

Because of the swipe up gesture, Apple is relocating the location of the Control Centre. It now lives at the top right corner of the screen, and a swipe down opens it – much like Android’s notification shade.
Besides that, new swipe gestures are introduced to go back, as well as open the multi-tasking window. To go back in an app, its a swipe at the bottom from right edge to left, while to open multi-tasking, it’s a swipe up and hold.

And, because there’s no Home button, Touch ID no longer exists on the iPhone X. Instead, there’s Face ID, which is Apple’s own facial recognition technology. An IR camera at the notch search for your face when you lift the phone, and once authenticated, a single swipe from the bottom brings you Home.
Apple is also claiming Face ID is more secure than Touch ID. A built-in neural engine processes the facial recognition in real time, and Apple is claiming that there is also a 1 in 1,000,000 chance that someone else unlocks your iPhone X with their face.
And, for developers, Face ID integrates seamlessly into third-party services as Touch ID did.

Powering the iPhone X is the new A11 Bionic chip, the same as the iPhone 8. It is a six-core chipset comprising of two high-performance cores, four power-efficient cores, and a new Apple-designed GPU.
Round the back, the cameras have been upgraded as well. It is still comprising of two 12MP sensors, but the wide-angle lens is upgraded to an f/1.8 aperture and the telephoto lens now has an f/2.4 aperture to let in more light. More importantly, both sensors have optical image stabilisation, matching that on the Samsung Galaxy Note8.

The camera has a new True Tone flash with four LEDs, and for the software, the new Portrait Lighting mode is here too. Meanwhile, you can now use Portrait Mode on the front camera.
The iPhone X supports Bluetooth 5.0 and more importantly, wireless charging on the Qi standard (like the iPhone 8). The new glass backs are introduced for exactly this reason, and alongside wireless charging support comes a brand new product: AirPower. Essentially it’s a larger wireless charging pad that allows for charging of multiple devices simultaneously.

Developing…
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Apple’s Animoji Is the Real Reason You Want The iPhone X

Apple has announced facial recognition for the iPhone X. This is supposedly for the Face ID security system, but the new Animoji is what will actually be selling the feature. Mostly because it’s far more intuitive, practical, and fun.
The key here is that the iPhone X maps the user’s face, and then uses what it sees to animate emoji. This allows people to create emoji with custom expressions and send them to their friends. Providing an almost human touch to online interaction.

Users can also use Animoji to record voice messages. This sends a talking emoji that matches their own expressions and mannerism. Quite a bit gets lost in the translation between real human and cartoon chicken, but you get the idea.

Curiously, this demonstrates Apple’s leap in technology far more than anything else announced at the event. Video game companies have been trying to get this sort of thing out for years, with the feature often relegated to tech demos with no release date.
This facial mapping system – on a phone no less – shows that the technology is far more mature than anyone gives it credit. If anything, Apple should be combining this with AR to really demonstrate what it can do.
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Apple Watch Series 3 Will Have Cellular Connection Built In

Apple has announced the expected Apple Watch Series 3. As the rumours suggested, the next generation Apple wearable is capable of an LTE connection; allowing it to remain connected even while away from an iPhone.
The Series 3 uses a novel approach to getting a connection, using the entire display as an antenna. It also uses the electronic SIM technology that Apple has been trying to push. Interestingly, this allows the Watch to share the same phone number as the owner’s iPhone. Opening up some additional applications.
A new processor is also included in the the new Watch Series 3, which Apple claims is 70 percent more powerful than its predecessor. What this means is that Siri will be able to speak from the watch for the first time. Making the AI assistant’s inclusion on the wearable far more sensible.

Despite these additions, the Watch Series 3 still looks like the Series 2. The chassis is more or less the same, and Apple says that the only change is that the rear crystal is 0.25mm thicker. Not something that anyone will actually notice.
The Apple Watch Series 3 will be sold in three finishes, with a host of new bands. This includes a new Sport Loop for the more active lifestyles. The company is also adding a new ceramic grey finish to complement the ceramic white from the Watch Series 2. As usual, the partnership with Nike and Hermes are still in place.

The Apple Watch Series 3 will initially be sold in nine countries at launch for $399. A non-LTE version of the watch is also being made available in 26 launch countries for $329. Pre-orders for the Watch Series 3 begin on 15 September, with the first wave being released on 22 September. In addition to this, the original Apple Watch Series 1 is receiving a price cut to $249.
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Apple Watch OS 4 Will Automatically Detect Irregular Heart Rhythm

Apple Watch OS 4 is set to be released on 14 September, and it brings with it a host of new health features. Among this is a number of new uses for the heart rate monitor, which will now passively monitor heart beat rhythms; alerting the wearer if anything is out of the ordinary.
The idea is that some users suffer from elevated heart rates while not exercising. In the event that this happens, the watch will vibrate to alert the wearer that something is different. Of course, the wearer will probably be able to figure out why this is happening.
More importantly, the watch will also monitor the wearer for irregular heart beat. Heart arrhythmia is a rather dangerous condition, and being able to detect it early will increase the quality of life of people who may be suffering from it.

This last feature comes from a study that Apple conducted in partnership with Stanford University. The results of that study are also set to be published later this year.
Other features coming include resting heart rate monitoring; which combines the heart rate monitor with the accelerometer to determine if the wearer is active or not. There’s also a monitor for the wearer recovery heart rate, which tracks how quickly the heart beat returns to the resting rate.
Of course, all these features are being included on the new Apple Watch Series 3. Which is set to be released later this month.
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